Lindsay

A passionate digital marketing professional with 10+ years of B2C experience who thrives on collaboration, is captivated by consumer science, and enjoys deep-diving into the numbers. I grew my business acumen working for some of Austin’s leading companies in their respective fields: RetailMeNot, Kendra Scott Jewelry, Whole Foods Market, and Bestow. I have an extensive background in CRM, Affiliate Marketing, Influencer Management, Growth, Acquisition and Retention strategies.

Experience

Bestow / Director of Growth

• Manage all email and SMS campaign execution including creative briefs, list management, campaign set up, implementation, and analysis
• Own direct mail distribution channel focusing on acquisition and retargeting efforts
• Account management of select partners coordinating co-branded emails, blog posts, and other acquisition campaigns
• Manage all aspects of campaign reporting, creative iterations, A/B testing, and audience building/segmentation

Rocksbox / Marketing Manager

• Developed and executed overall CRM strategy including acquisition, engagement, and retention
• Created and deployed customer segmentation and cohort-specific targeting strategies
• Oversaw email and SMS campaign execution, including creative briefs, list management, campaign set up, implementation, execution, and analysis
• Executed A/B testing of emails, landing pages, audiences and creative
• Managed campaign creation analysis and optimization of direct and paid marketing campaigns
• Managed all aspects of the Member Rewards and Referral programs

Whole Foods Market / Email Campaign Manager

• Conceptualized email campaigns and programs that advanced business, marketing, and branding objectives
• Managed end-to-end email campaign production and execution, including sophisticated email program set up for welcome series, dynamic waterfall campaigns, and automated personalization
• Managed new email strategies to improve overall channel performance, including creative optimization, A/B split testing, and developing automated and triggered campaigns
• Owned and maintained data integrity – building and delivering recurring reports for the analysis of key KPIs

Kendra Scott / Affiliate Marketing and CRM Lead

• Brand liaison to over 500+ fashion bloggers and social influencers – coordinated collaborations around product launches, new store openings and special events
• Managed and maintained all aspect of the Kendra Scott Affiliate Program including updating and editing the product catalog, negotiating commission rates, and accepting/declining publishers
• Event management and coordination of four seasons of Fashion Week appointments, large-scale events and numerous conferences and booth sponsorships
• Operated and supported email marketing program sending daily communications to customers via email, announcing sales, promotions and new product launches
• Built measurable and targeted campaigns based on customer trends such as latency, product recommendations, geography, and customer lifetime value

RetailMeNot / Merchandising Coordinator

• Optimized store pages for over 60 top US merchants in clothing, shoes and jewelry categories focusing on clicks, CTR, conversion, and revenue
• Supported conversion rate increases and B2C sales through search engine optimization, competitive analysis, deep linking and data reporting
• Worked closely with Affiliate Networks and RetailMeNot Partner Managers to secure exclusive coupons or sales to optimize average order values and commission increases
• Created and selected offers for weekly consumer newsletter, holiday and dedicated email campaigns