Email Marketing

• Audit current ESP and automated campaigns
• ESP migrations
• Template creation
• Workflow logic for MailChimp, Iterable, and Klaviyo
• Compose creative briefs for automated and workflow emails:
  • Welcome series
  • Drip
  • Abandoned cart
  • Post-purchase
  • Transactional
• Code, proof, and QA campaigns
• A/B testing

Content Planning

• Build out content calendars around holidays, seasonal events, promotions, and discounts:
  • Social
  • Email
  • Blog
  • Site merchandising

Site Merchandising

• Audit current site and give suggestions on UX, UI, and landing page improvements
• Optimize web pages to increase clicks, conversions and revenue
• Support conversion rate increase through search engine optimization, competitive analysis, deep linking and data reporting

Acquisition

• Build and guide paid media strategies
• Influencer management, contract negotiation, and campaign moderation
• Friend referral programs and best practices
• Affiliate channel set up, integration, publisher approval and onboarding

Data

• Establish KPIs for marketing channel
• Build out reporting dashboards
• Understand and dissect customer data to better inform business needs